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About Us

All Brands Sewing Center has always been a family affair.  For over 55 years, top-of-the-line sewing machines have been proudly sold and serviced.  Our family has always worked hard to provide our customers with the best products, service, repair and a staff of friendly, experienced people who really want to help. We have the most knowledgeable and experienced service technician in the industry.  We provide free, unlimited, one-on-one lessons on any machine you purchase from us.  We believe the more you know your machine, the happier you'll be with it.  We're here for you as long as you own your machine!

As a Top-10 USA Baby Lock Dealer for the last 15 years, we have endured many changes, several moves, expansion of services, and embraced the incredible sewing technology wave.  Throughout these changes, All Brands Sewing Center realizes their blessings and proudly maintains the family values, 2nd generation ownership, and the same commitment to superior customer service that we were founded on, more than half a century ago.


Why Us

We have been in business for over 55 years right here in your community.  We have over 40 years of sales & service experience with our current team of employees.  We have a unique perspective gained from decades of watching the sewing industry evolve. We stay up-to-date with our training, sales, and service.  We honestly want to offer you a wonderful experience in our store.
Personal Service
You will work with trained staff who know and love sewing, as well as all aspects of machines, sewing, quilting, embroidery, serger, and sewing software.  We will help you find the machine with just the features you are looking for. You won't be offered "the latest thing" for the sake of having "the latest thing."  Instead, you will find top quality machines with the features that best suit your needs.  Our commitment to quality, and your satisfaction is unequaled.
One-on-One Training
When you buy a serger, sewing, quilting, or embroidery machine from us, you get unlimited, free, one-on-one lessons for life and continued support whenever you need it from a host of experts at the other end of your phone line, for any last minute questions.  We believe the more you know your machine, the happier you'll be with your creativity. As a brick & mortar store, we are here for you as long as you own the machine!
In-Store Service & Warranty Station
When your machine needs attention, we have the most highly trained technician,  with expert experience, know-how, and the parts to get it working.
We offer an exciting array of hands-on group classes, demonstrations, and events, with expert, patient, instructors; both locally and nationwide. Whether you love quilting, machine embroidery, serging, home or garment sewing, we have many choices of clubs, classes and events you will want to explore.

Contact Us:

Phone: 804-270-1882
Address: 8079 West Broad St
                 Richmond, VA 23294
Hours: Sun-Mon - CLOSED
Tue - Fri 9:30am - 5:00pm
Sat 9:30am - 4:00pm
Saturdays before Memorial Day and Labor Day - Closed